How to set up your Instagram to attract dream customers

When you first set up your Insta – it feels like simply by having an Instagram account, you should be able to attract customers easily… but the reality is, in order to do that you need to optimise your profile to make it appealing to potential customers.

In this blog post, I’ll share with you the top ways in which you can set up your Instagram account to attract clients and customers.

📲 Optimise your bio for better growth and sales

Once you’ve started to attract customers you need to make sure your Instagram Bio is primed and ready for people to hit that ‘FOLLOW’ button and start engaging with your content.

To make sure your bio is ready for growth, check you have all of these in place:

• Tell your readers WHAT you do – share some information about your services and products and what you provide
• Share WHO you work with or provide products for – be explicit about who your work is for
• Explain WHY you do what you do – what’s the outcome or benefit your customers can expect?

📲 Make sure you have a great profile photo

If you’re a small business owner it’s best to have a photo of you rather than a logo – why? Because people are buying from you so they want to know who you are. It’s also a way to build trust because humans are naturally more attracted to people than anything digital!

Avoid selfies and instead, opt for a natural one using your back phone camera or by a professional photographer, and make sure you’re using natural light.

📲 Optimise your name section

This is the bold section of writing just next to your photo. Did you know this area is searchable and uses SEO? This means that if you use keywords that describe your business people can actually find you through organic searching, so don’t just use your name

Another tip here is not to waste prime real estate by repeating yourself. If you use the same name as your handle (the bit with the @ in front of it) you’re wasting precious word count.

📲 Make sure you have a clear call to action (CTA)

You need a clear call to action, and that it’s updated regularly. Your CTA is your direct invitation for your audience to buy from you. This means you have to tell them what you want them to do directly. Make it clear, direct, and time-sensitive if you can. Give them a reason to click the link below!

📲 Have a series of relevant highlights and update them regularly

Highlights are like additional stories but they stay on your feed all the time! This is a great way to use the personal touch of stories but the permanent feature of regular posts on the grid.

Some key highlights to include:

• Start here: tell your audience about you, what you do, and why, tell them how to buy from you / work with you
• Testimonials / feedback: anytime you get a message or testimonial from a customer make sure to highlight it here
• Freebies: if you have any wisdom or trainings or links to free downloads keep them all here so your audience can easily access them